Festival Factory, LLC was founded in 2018 by festival producer Hal Davidson to produce and consult on large-scale outdoor music festivals across every music genre.
Festival Factory develops its own festivals while also producing and consulting on events for other organizations. Every festival is unique. Whether it’s EDM, bluegrass, jazz, R&B, rock, indie, country, or hickhop, the core production elements remain similar while the audience, culture, and musical experience evolve with each event.
We provide hard-to-find professional expertise, industry knowledge, and hands-on experience with a deep understanding of today’s concert and music festival market. Festival Factory also specializes in creating high-quality music festival investment proposals, financial plans, and production budgets.
As a full-spectrum promoter, Festival Factory is capable of handling every aspect of the concert and music festival industry throughout the United States and internationally.
Festival Factory primarily provides consulting services remotely via phone and email, while also working onsite whenever projects require direct involvement.
With over 50 years of business experience in festivals, concerts, and resort entertainment, Hal Davidson brings an extensive professional toolbox to every project. Festival Factory is equipped to deliver complete event production solutions from concept development through execution.
Festival Factory specializes in multi-day campout music festivals hosted in large natural venues, transforming them into destination experiences that involve both local communities and the wider festival audience.
For consulting clients, Festival Factory offers valuable advice and industry insights that are difficult to find elsewhere. Whether clients require light phone consultation or full onsite engagement from the earliest stages of venue planning and site layout, Festival Factory can become an invaluable asset to any major event.
Phone: (240) 848-0889 EST

ROCK FIESTA, the first campout Latino music festival in American history, was originally held in Quartzsite, Arizona in 2016 and is scheduled to return to the Southwestern United States in 2027.
After years of development and planning, the project’s due diligence phase is now complete, paving the way for a new destination festival experience for Latino music fans from multiple states and countries.
ROCK FIESTA aims to become the premier gathering place for Latino festival audiences by creating an experience specifically designed around their culture, music, and community.
The proposed event timing aligns with Día de los Muertos and Halloween in 2027, creating a unique and culturally vibrant festival atmosphere.
In March 2024, Festival Factory presented MATCHBOXCON, the largest diecast toy show in the region, featuring Matchbox® and Hot Wheels® collectors and vendors from across the country.
The event successfully attracted families, children, collectors, and vendors, exceeding expectations on every level. Vendors praised the attendance and committed to returning for future events.
MATCHBOXCON was a highly energetic and entertaining two-day event held at the Montgomery County Fairgrounds. Local media coverage included Washington D.C.’s Channel 5 and NBC.
The convention became the definitive regional gathering for collectors and enthusiasts to buy, sell, trade, and showcase miniature metal model cars, trucks, and collectibles.
This is an exciting time for the world of outdoor music festivals.

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